Privacy Policy

Introduction

Thank you for choosing our products and service, this means you've placed your trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and memorable experience. With trust comes responsibility and we take this responsibility very seriously. 

This privacy policy helps you to understand how we use your personal data and who we share it with. It applies if you shop on our websites, or if you share your personal data with us; for example if you contact us with a query using our contact form or via email. 

We change the terms of this privacy policy from time to time and you should check it regularly. 

Who we are

When we say “we”, “our” or “us” in this policy we are referring to “ Signature Designs London”.  

We operate to the highest standards when protecting your personal data and respecting your privacy. 

Your rights

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the UK Information Commissioner's Office website at ico.org.uk/for-the-public, or on your local Data Protection Authority website.

• Right of access –You have the right to request a copy of the personal data that we hold about you.
• Right to rectification –If you think any of your personal data that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
• Right to erasure– (also known as the right to be forgotten) - You have the right to request that we delete your personal data that we hold..
• Right to restriction of processing–You have the right to request we restrict or suppress the personal data we hold about you.
• Right to data portability –You have the right to ask us to electronically transfer your personal data to another organisation in certain circumstances.
• Rights with regards to automated decision making, including profiling – You have the right not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights or other equally important matters and to object to profiling in certain situations, including for direct marketing.
• Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal data about another person, if you ask us to delete data which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your data for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal data.

If you have any general questions or want to exercise any of your rights, please email us. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal data to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal data. 

The lawful bases we use to process data

We will only ever process your data if we have a lawful basis to do so. The lawful bases we rely on are:

• Contract – This is where we process your data to fulfil a contractual arrangement we have made with you or because you have asked us to carry out a service before entering into a contract.
• Consent –This is where we have asked you to provide permission to process your data for a particular purpose.
• Legitimate Interests - This is where we rely on our interests as a basis for processing. Generally this is to provide you with the best products and services in the most secure and appropriate way, but not where our interests are overridden by your interests.
• Legal Obligation –This is where we have a statutory or other legal obligation to process the data, such as to comply with regulatory requirements and/or requests. 
• Vital interests –This is where the processing of personal data is necessary to protect someone’s life.

How long we keep your data for

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

• for 2 years from the point you last made a purchase from our website or
• during any time we are managing a customer service request from you.

If you have any questions about your personal data, or how we use it, you can contact us via email: info@signaturedesignslondon.com